In 'Contagious – Why Things Catch On,' Professor Jonah Berger explains why some topics catch fire and get shared around the world, while other issues or pieces of communication get ignored. Berger demonstrates through liberal use of examples and cases... Read More

The books examine compelling business and personal stories to cull out six traits that make ideas or concepts stick in our brains. Knowing these six principles can help you understand why ideas stick in your mind, as well as give... Read More